RESUME

Professional ​
Info​​

I have created, published, and produced original content including social media posts, blogs, and articles for both digital and print publications including mention.com and and Masonry Magazine. I have covered a variety of topics, including: 

 

 - Architecture & Design

 - Lifestyle, Health, & Wellness 

 - eCommerce

 - Logistics & Shipping

 - Nutrition 

 - Human Interest 

 - Philanthropy 

 - Web Design

 - Experiential Marketing

 - Construction, and more! 

Experience

SOCIAL MEDIA MANAGEMENT CONSULTANT 

Destinations by Design - Las Vegas, NV 

September 2022 - December 2022 

  • Coordinate and execute social media strategies to revamp and relaunch dormant social media channels, establishing KPIs to track improved brand awareness and content reach. 

  • Monitor brand-related mentions on all social media platforms, repost tagged stories on Instagram and Facebook and engage with followers' comments on posts. 

  • Develop and execute original and visually engaging media and copy for the event planning and design industry space by showcasing case studies and capturing a cohesive brand aesthetic.  

  • Remain current on social media and industry-specific trends through extensive research. 

  • Increased dbdVegas Instagram follower account engagement by 122% in 60 days. 

CREATIVE DIRECTOR

Pet MD Brands - Skokie, IL 

July 2021 - December 2022

  • Managed a three-person team to research, write and edit marketing and product listing content for eleven pet wellness brands on Amazon, Walmart, and Chewy. 

  • Lead Project Manager on Dr. Pol product brand launch (11/21 - 6/22)  - created thirty SEO-optimized product listings and executed Facebook and Instagram campaigns, including Dr. Pol Pets (30,000+ followers organic growth between Q1 and Q2 2022). 

  • Researched, coordinated, and produced educational B2C marketing content, including breed blogs, ingredient information one-sheeters, and product inserts.

CONTENT STRATEGIST - CONTRACT  

VisualFizz - Chicago, IL  

​OCTOBER 2019 - FEBRUARY 2021   

  • Produced copy from concept to completion, including short- and long-form SEO-optimized blog content on various topics like experiential marketing and web design. 

  • Conceptualized and created marketing case studies to showcase successful outcomes with previous clients for marketing purposes, including KPI analysis, Google Analytics performance data, and other metrics. 

  • Maintained, created, and published a social media content calendar with bi-weekly postings to Facebook and LinkedIn for a North American logistics and freight company. 

  • Designed label content, product insert copy, and promotional materials for three products SKUs for a Latin American supplement company breaking into the U.S. market.

CONTENT MARKETING MANAGER 

AMV HOLDINGS, LLC - Buffalo Grove, IL 

NOVEMBER 2018 - JULY 2021

  • Directed B2B and B2C marketing communications, event and sale promotions, customer relations support, written public relations materials, and social and email marketing strategies for a multi-million dollar eCommerce company. 

  • Supervised a four-person team to produce blogs, product listings, marketing materials, and social content from concept to completion for six websites. 

  • Ensured all copy and content complied with established brand guidelines, were consistent in style, quality, and tone-of-voice, and optimized for search and social promotion.

SOCIAL MEDIA EDITOR

Mason Contractors Association of America - Algonquin, IL SEPTEMBER 2018 - MARCH 2022

  • Published over forty pieces of written content for three MCAA publications and served as proofreader for all digital and published media materials. 

  • Provided live and written media coverage for over a dozen events, including AIAS Forum 2019 in Toronto, CAN, and World of Concrete 2020 in Las Vegas, NV. 

  • Create, edit, and publish three daily social media posts for eleven social media channels across Facebook, Instagram, LinkedIn, and Twitter. 

  • Co-Produced & Emceed MASONRY Strong Livestream Event in Captiva, FL

    • Marketing campaign lifetime audience reach of 230,000

    • 485,000 promotional impressions 

    • Livestream reached 55,000+ views within seven days of launch

PARALEGAL

Motherway & Napleton, LLP

SEPTEMBER 2015 - JUNE 2019

  • Managed attorney schedule and 75+ personal injury cases in various stages of litigation, settlement, and probate 

  • Transcribed, drafted, edited, and proofed correspondence, pleadings, and discovery

  • Performed research and analysis to produce medical records and billing abstracts, etc.

Skills

Project Management 

SEO/SEM Strategies 

Microsoft Office Suite 

Copywriting 

Content Creation

Editorial 

Social Media Management 

Proofreading 

Editorial Interviewing 

Transcription

Blogging

Digital Marketing

Email Marketing

Google Analytics

Event Marketing

Facebook Advertising

Content Management

Content Marketing

WordPress

Data Analytics

Social Media Marketing

Marketing Automation 

Hubspot

Later

Buffer

Planoly​

Social Pilot 

Sprout Social

Hootsuite

Constant Contact 

Klaviyo 

Certifications

Certified Notary Public

HubSpot Social Media Certified

Google Digital Marketing Certification

Education
Loyola University at Chicago
B.A. English- African American Literature
Minors: Bioethics, Environmental Action & Leadership 

Years Attended: 2008-2012