I have created, published, and produced original content including social media posts, blogs, and articles for both digital and print publications including mention.com and and Masonry Magazine. I have covered a variety of topics, including:
- Architecture & Design
- Lifestyle, Health, & Wellness
- Logistics & Shipping
- Human Interest
- Web Design
- Experiential Marketing
- Construction, and more!
SOCIAL MEDIA MANAGEMENT CONSULTANT
Destinations by Design - Las Vegas, NV
September 2022 - December 2022
Coordinate and execute social media strategies to revamp and relaunch dormant social media channels, establishing KPIs to track improved brand awareness and content reach.
Monitor brand-related mentions on all social media platforms, repost tagged stories on Instagram and Facebook and engage with followers' comments on posts.
Develop and execute original and visually engaging media and copy for the event planning and design industry space by showcasing case studies and capturing a cohesive brand aesthetic.
Remain current on social media and industry-specific trends through extensive research.
Increased dbdVegas Instagram follower account engagement by 122% in 60 days.
Pet MD Brands - Skokie, IL
July 2021 - December 2022
Managed a three-person team to research, write and edit marketing and product listing content for eleven pet wellness brands on Amazon, Walmart, and Chewy.
Lead Project Manager on Dr. Pol product brand launch (11/21 - 6/22):
Created 30+ SEO-optimized product listings
Executed bi-monthly Facebook and Instagram campaigns
Launched Dr. Pol Pets Facebook business page
30,000+ followers in organic growth in Q1/Q2 2022
Researched, coordinated, and produced educational B2C marketing content, including long-form SEO breed blogs, ingredient information one-sheeters, and product inserts.
CONTENT STRATEGIST - CONTRACT
VisualFizz - Chicago, IL
October 2019 - February 2021
Produced copy from concept to completion, including short- and long-form SEO blog content on experiential marketing, web design, and more.
Conceptualized and created marketing case studies to showcase successful outcomes with previous clients for marketing purposes, including KPI analysis, Google Analytics performance data, and other metrics.
Maintained, created, and published a social media content calendar with bi-weekly postings to Facebook and LinkedIn for a North American logistics and freight company.
Designed label content, product insert copy, and promotional materials for three product SKUs for a Latin American supplement company breaking into the U.S. market.
CONTENT MARKETING MANAGER
AMV Holdings, LLC - Buffalo Grove, IL
November 2018 - July 2021
Directed B2B and B2C marketing communications, event and sale promotions, customer relations support, written public relations materials, and social and email marketing strategies for a multi-million dollar eCommerce company.
Supervised a four-person team to produce blogs, product listings, marketing materials, and social content from concept to completion for six websites.
Ensured all copy and content complied with established brand guidelines, were consistent in style, quality, and tone of voice, and optimized for search and social promotion.
SOCIAL MEDIA EDITOR
Mason Contractors Association of America - Algonquin, IL
September 2018 - March 2022
Published over forty pieces of written content for three MCAA publications and served as proofreader for all digital and printed media materials.
Provided live and written media coverage for over a dozen events, including AIAS Forum 2019 in Toronto, CAN, and World of Concrete 2020 in Las Vegas, NV.
Create, edit, and publish three daily social media posts for eleven channels across Facebook, Instagram, LinkedIn, and Twitter.
Co-Produced & Emceed MASONRY Strong Livestream Event in Captiva, FL:
Marketing campaign lifetime audience reach of 230,000
485,000 promotional impressions
Livestream reached 55,000+ views within seven days
Motherway & Napleton, LLP
September 2015 - June 2019
Managed attorney schedule and 75+ personal injury caseload in various litigation, settlement, and probate stages.
Transcribed, drafted, edited, and proofed correspondence, pleadings, and discovery.
Performed research and analysis to produce medical records and billing abstracts, etc.
Microsoft Office Suite
Social Media Management
Social Media Marketing
Certified Notary Public
HubSpot Social Media Certified
Google Digital Marketing Certification
Loyola University at Chicago
B.A. English- African American Literature
Minors: Bioethics, Environmental Action & Leadership
Years Attended: 2008-2012