​SOCIAL MEDIA MANAGEMENT CONSULTANT 

Destinations by Design - Las Vegas, NV 

September 2022 - December 2022 

• Coordinate and execute social media strategies to revamp and relaunch dormant social media channels, establishing KPIs to track improved brand awareness and content reach. 

• Monitor brand-related mentions on all social media platforms, repost tagged stories on Instagram and Facebook and engage with followers' comments on posts. 

• Develop and execute original and visually engaging media and copy for the event planning and design industry space by showcasing case studies and capturing a cohesive brand aesthetic. 

• Remain current on social media and industry-specific trends through extensive research. 

• Increased dbdVegas Instagram follower account engagement by 122% in 60 days. 

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CREATIVE DIRECTOR

Pet MD Brands - Skokie, IL 

July 2021 - December 2022

• Managed a three-person team to research, write and edit marketing and product listing content for eleven pet wellness brands on Amazon, Walmart, and Chewy. 

• Lead Project Manager on Dr. Pol product brand launch (11/21 - 6/22):

  • Created 30+ SEO-optimized product listings

  • Executed bi-monthly Facebook and Instagram campaigns

  • Launched Dr. Pol Pets Facebook business page

    • 30,000+ followers in organic growth in Q1/Q2 2022 

• Researched, coordinated, and produced educational B2C marketing content, including long-form SEO breed blogs, ingredient information one-sheeters, and product inserts.

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CONTENT STRATEGIST - CONTRACT  

VisualFizz - Chicago, IL  

​October 2019 - February 2021   

• Produced copy from concept to completion, including short- and long-form SEO blog content on experiential marketing, web design, and more. 

• Conceptualized and created marketing case studies to showcase successful outcomes with previous clients for marketing purposes, including KPI analysis, Google Analytics performance data, and other metrics. 

• Maintained, created, and published a social media content calendar with bi-weekly postings to Facebook and LinkedIn for a North American logistics and freight company. 

• Designed label content, product insert copy, and promotional materials for three product SKUs for a Latin American supplement company breaking into the U.S. market.

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CONTENT MARKETING MANAGER 

AMV Holdings, LLC - Buffalo Grove, IL 

November 2018 - July 2021

• Directed B2B and B2C marketing communications, event and sale promotions, customer relations support, written public relations materials, and social and email marketing strategies for a multi-million dollar eCommerce company. 

• Supervised a four-person team to produce blogs, product listings, marketing materials, and social content from concept to completion for six websites. 

• Ensured all copy and content complied with established brand guidelines, were consistent in style, quality, and tone of voice, and optimized for search and social promotion.

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SOCIAL MEDIA EDITOR

Mason Contractors Association of America - Algonquin, IL

September 2018 - March 2022

• Published over forty pieces of written content for three MCAA publications and served as proofreader for all digital and printed media materials. 

• Provided live and written media coverage for over a dozen events, including AIAS Forum 2019 in Toronto, CAN, and World of Concrete 2020 in Las Vegas, NV. 

• Create, edit, and publish three daily social media posts for eleven channels across Facebook, Instagram, LinkedIn, and Twitter. 

• Co-Produced & Emceed MASONRY Strong Livestream Event in Captiva, FL:

  • Marketing campaign lifetime audience reach of 230,000

  • 485,000 promotional impressions 

  • Livestream reached 55,000+ views within seven days 

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PARALEGAL

Motherway & Napleton, LLP

September 2015 - June 2019

• Managed attorney schedule and 75+ personal injury caseload in various litigation, settlement, and probate stages.

• Transcribed, drafted, edited, and proofed correspondence, pleadings, and discovery.

• Performed research and analysis to produce medical records and billing abstracts, etc.