RESUME
Professional
Info
I have created, published, and produced original content including social media posts, blogs, and articles for both digital and print publications including mention.com, commoot.com, and Masonry Magazine. I have covered a variety of topics, including:
- Architecture & Design
- Lifestyle, Health, & Wellness
- eCommerce
- Logistics & Shipping
- Nutrition
- Human Interest
- Philanthropy
- Web Design
- Experiential Marketing
- Construction, and more!
Work History
AMV Holdings, LLC
Senior Content Marketing Manager
NOV 2018 - CURRENT
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Manage four-person team to produce content across six eCommerce websites including assigning and proofing blogs, product copy, marketing materials, and page content via Content Calendar
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Oversee short- and long-term planning and execution of social media content for Twitter, Instagram, and Facebook
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Utilize data reporting including Google and WordPress Analytics to produce SEO-friendly content across multiple platforms to increase conversions and improve CTR 5% YOY
VisualFizz
Content Strategist
OCT 2019 - CURRENT
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Collaborate with external websites on opportunities to produce backlinked content
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Research and wrote internal case studies showcasing client success stories with a focus on data analytics and social media management
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Create short- and long-form blog content on a variety of topics including experiential marketing and web design
Mason Contractors Association of America (MCAA)
Social Media Editor
SEPT 2018 - MAY 2021
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Planned, built, scheduled, and executed social media posts for eleven social media channels across Facebook, Instagram, LinkedIn, and Twitter
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Co-Produced MASONRY Strong Livestream Event in Captiva, FL
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Marketing campaign reached audience of 230,000
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485,000 promotional impressions
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Livestream reached 55,000+ views within 7 days of launch
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Published over forty pieces of written content for MASONRY Magazine, MASONRY Design, and the MCAA and served as proofreader for all digital and published media materials
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Provided live and written media coverage for over a dozen events including AIAS Forum 2019 in Toronto, Canada, and World of Concrete 2020
Motherway & Napleton, LLP
Paralegal
APRIL 2015 - JUNE 2019
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Managed attorney schedule and 75+ personal injury cases in various stages of litigation, settlement, and probate
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Transcribed, drafted, edited, and proofed correspondence, pleadings, and discovery
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Performed research and analysis to produce medical record and billing abstracts, etc.
Skills
Content Creation
Proofreading
Editing
Transcription
SEO- focused Content Generation
Blogging
Digital Marketing
Email Marketing
Google Analytics
Event Marketing
Facebook Advertising
Content Management
Content Marketing
WordPress
Social Media Management
Data Analytics
Social Media Marketing
Marketing Automation
Certifications
Certified Notary Public
HubSpot Social Media Certified
Education
Loyola University at Chicago
B.A. English- African American Literature
Minors: Bioethics, Environmental Action and Leadership
2008-2012