A high-quality marketing case study can make a significant difference when signing the next client.

 

Arguably one of the essential tools in a marketing toolbox, case studies allow organizations to highlight recent accomplishments while demonstrating their expertise in a specific product or service offering.

 

Often overlooked in favor of more pressing tasks, these data-backed studies typically hold their value in their ROI with just one successful client conversion. Case studies can be used for general promotion, to support a pitch to a specific client, and to improve on-site search engine optimization.

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Projects of all sizes and budgets can qualify as quality candidates for a marketing case study, but the best ones are clear, concise, and data-backed.

 

When approaching a marketing case study, I use a combination of key performance indicators like website traffic, conversion, and click-thru rates, as well as one-on-one interviews with clients and project managers for a full 360 view of the project from conception to execution.

 

By highlighting tangible performance metrics in combination with the experiences of those intimately involved in the project, I can turn timelines and tables into compelling marketing materials that will support your bottom line.